Board Thread:Jurassic Park News/@comment-6493791-20150405232518/@comment-6493791-20150407235452

Okay, so the Jurassic Park (or Jurassic World) page on facebook and Instagram posted this photo on their accompanying social media sites.

Now to answer your question, a QR link is basically a type of advanced bar-code (like on a product at a store used to take inventory and manage purchases). They can be read by a QR scanner, which are available in app stores for smartphones and devices (such as itunes or Google Play Store).

So the main central egg in this picture has a QR-link on it, as do all the eggs in the movie (probably to "Maintain Dinosaur Inventory"). Now where the cool Easter-Egg hunt came in, was if you used a QR scanner from your phone or device to scan the egg, it linked you to a link-only Jurassic World page featuring the photo of Ian Malcolm's book above