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He was an anthropomorphic DNA helix with arms, legs, and a face. He was created solely for the movie and never appeared in the novels.
Mr. DNA was created by InGen to help visitors understand the processes involved in the creation of the dinosaurs on Jurassic Park. A film starring him and InGen's founder John Hammond would be played in a theater located in the park's Visitor Center before a tour. Mr. DNA also was used on the maintenance board of Jurassic Park's Geothermal Power Plant and on a board telling how tall a person must be to ride the upcoming Bone Shaker roller coaster.
After the Jurassic Park Incident the cartoon character seemed to have been put out of service by his company for about a decade.
- "Congratulations, player! I'm Mr. DNA! And you're the first person to ever beat our game! So we want to reward you with a trip to Jurassic World's brand new, state of the art adventure camp!"
- —Mr. DNA congratulates Darius Bowman(src)
Mr. DNA was brought back by the Masrani Global Corporation for their new dinosaur park Jurassic World. He remained the same as his original counterpart, but two variations of him existed, with one being blue and white, representing the colors of Jurassic World's logo, and the other comprised of yellow, magenta, blue and white. His body has also been made thinner, his hands being larger, his neck being shorter, his eyebrows being more pronounced with a pencil-like pattern, and his mouth being larger and wider. His bucked teeth are also more pronounced and he appears to have a chin. Visitors could encounter him in the Innovation Center where he explains the basics of genetics and how the dinosaurs were recreated.
Mr. DNA was also used as the mascot for the Jurassic World video game released by Masrani to promote the park and interest in dinosaurs in general as part of a contest related to the opening of the park's Camp Cretaceous attraction. Upon winning the game and successfully making it to the extraction chopper, the player would be congratulated by Mr. DNA. Darius Bowman, as the first person to beat the game, got a special message from him.
Darius was also evidently a fan of the character, as he had a Mr. DNA poster in his bedroom.
Behind the scenes
In Jurassic Park: The Game, it was planned that a window with Mr. DNA would appear when the playable character died saying "You died!" along with a counter tracking how many times the player had died.